At True Carbon, we believe that good incentive structures can transform global markets. All industries need access to markets that incentivize negative emissions to tangibly address climate change.
When these market conditions exist, they have the potential to be more effective in solving climate change than a law or a government agency with jurisdiction. If a law is passed in the United States, it applies only in the United States. If it’s passed in Germany, it only applies in Germany. If you have an incentive structure that lures industries toward negative emissions, it applies worldwide.
True Carbon creates incentive structures with negative emissions and climate change as cornerstones between industries that don’t normally communicate with each other - like technology and agriculture, or algae and mining.